Bye, Apple - Stuart Lennon
I wrote here about my penchant for gadgets and my frustration with the big IT names.
In an effort to simplify my tech life, I had worked myself down from four devices (Imac, MacBook, Ipad and Iphone) to two. (MacBook and Iphone.) I even have a ‘dumb’ phone – for when being unconnected is a blessing.
What was becoming apparent was that my beloved Apple was losing its way. I do appreciate that it remains an absolutely massive company with huge sales and profits. However – I am going to stick to my guns here – over the next few years it is on a relentlessly downward trajectory.
Apple made amazing beautiful innovative stuff that just worked. Was pricing premium? Yes – but the kit was gorgeous and desirable. Ipod, Iphone, Macbook Air – wonderful, cutting edge tech.
Then Apple started doing strange things.
The watch. “You can get a text on your wrist!” Hmm…the whole world is talking about how to make tech more useful but less obtrusive, about the power of not allowing tech to dictate your life. So Apple make a device that can vibrate on your wrist every time a friend posts a picture of their breakfast on social media.
Iphone. “Like the last Iphone. But better.” Oh. Great.
“Look! This new Iphone won’t work with your headphones. You need to buy wireless ones.” Gee. Thanks.
Ipad. “Look! Like the last one. And look, a little one! Wait! A huge one. With a stylus.” Didn’t someone say something about a stylus being the sign that the wheels were coming off?
I was pinning my hopes on the new Macbook and latterly the Macbook Pro. The Macbook is really light, has a great screen and is an attractive piece of equipment. It only has one port. To make it really thin, the key board is different. Look. Its OK. It’s a nice piece of kit. But it’s not special.
Finally, after years of waiting, the new MacBook Pro was released. The good news is that your old headphones will work with this.
Yep. Apple’s flagship mobile phone announces the death of the wired headphones. Launched a month later, Apple’s flagship laptop announce the renaissance of the wired headphones.
What else is on the new MacBook Pro? Well – a spectacular price tag for a start.
There is a funky thing called an OLED bar. Which is essentially a strip of touch screen at the top of the keyboard.
The rest of the computing world has launched machines where the whole screen is touch – and laptops can now be hybrids – part computer, part tablet – but Apple has a strip. Right.
Dell, HP, Lenovo are all making laptops that are as pretty, as well-built and HIGHER spec than the Apples – for much less money. I mean a lot less money.
IT experts have been saying this for years – but to a layman like me, Apple stuff just worked and visibly better quality than the competition. That’s simply not true anymore.
So – I have jumped ship. I am using no Apple hardware at all.
What am I using? The photos is a pretty strong hint – but that’s a whole new post on its own.