Loggedoff Ltd was born in 2017. My wife, Margaret, observed that “Stuart Lennon, Writer” was messing up the house, eating too much, drinking too much and not exercising enough. James and I had examined hundreds of businesses for sale, but not found one that enthused us both. I started to canvas clients for Lime, and then stumbled across another opportunity.

Pocketnotebooks.co.uk was a website that sold Field Notes and a few other brands of pocket notebook. It was a side project of two guys up in Newcastle. It was clear from their blog that the site was at a crossroads. One thing led to another, and I gave the guys some cash for the name and the stock, and became an internet retailer.

Mistakes

I ignored almost all of the advice that I have given you in this series. I spent too much, too quickly and have spent the last 12 months focused on slimming the cost-base of the business, putting it into a position to become cash generative. The site is now branded as Nero’s Notes, named after our beloved miniature schnauzer, whom we lost last year.

The business remains based in the UK, even though I am now in Cyprus. Clare runs the physical side of the business from a small office in Amesbury, and I fulfil the virtual tasks from my home office beneath the house here.

I’m still too close to the fridge, and there’s a temptation to forego exercise entirely – but that is all about self-discipline. Margaret has observed that my waistline is growing again. This has led me to consider how I look at my various projects.

Realisation

I’m lucky in that I have Lime, SL.com and Nero’s Notes. I am my own boss, and can sneak off to play golf whenever I want. However, I have allowed lines to blur. If there is something organised – then I’m doing that, at any other time, I’m working. If I am not working, then I am feeling guilty about not working. So I exercise less, eat more (comfort-eating) and drink more (escapism).

It is only by writing the paragraph above that I have come to understand the paragraph above. I have had an epiphany. Once I have finished this post, I am going to think about and establish some boundaries for Loggedoff Ltd, for Lime and for this blog. Me being me, I’ll work this out on paper, in my bullet journal.

Lesson

The lesson here is that we must keep an eye on ourselves. It’s too easy to fall into a trap of doing more and more, without focusing on doing the right things.

Next week 1857.

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