“Let’s call it 1857.”
So ended a conversation and began a podcast. I can’t reveal the detail of the conversation, as the origin of the title is a closely-guarded secret.
TJ was a friend of pocketnotebooks.co.uk and when I took it over, I got in touch with him. We agreed that he would shoot some brief videos on a variety of notebook brands. The videos can still be found on the pocketnotebooks You Tube channel. I learned that commissioning video is too expensive a method of marketing notebooks, but I gained a relationship with a kindred spirit.
One thing led to another and TJ and I recorded a trial run of a podcast. We borrowed heavily from the Erasable Podcast, Pen Addict and RSVP, our favourite stationery themed shows. A standard format emerged, and we used the structure to facilitate a weekly conversation.
That’s all it is really. A conversation. TJ and I are a generation apart. I was 21 when TJ came into the world and this becomes prominent when making references, particularly to popular culture.
Might 1857 become a commercial project? It might. The production costs of the show are met by listener’s donations, merchandise purchase and underwritten by Nero’s Notes. There is a marketing benefit to Nero’s, but it’s difficult to quantify.
Producing 1857 is a channel for our creativity and a communication medium with customers. We have a Slack channel for listeners, and talking to them there is one of the few places where I talk directly with customers. It’s also a lot of fun.
To date, TJ & I have been disciplined. We record once a week and release once a week, so far, without exception. We pre-record episodes to cover vacations, maintaining an unbroken sequence of weekly releases that is approaching 90, as I type.
I enjoy the anchor that a regular schedule provides in my week. The discipline of researching, recording and releasing is good practice and I’ll be honest, I really look forward to my weekly conversation with TJ.
We have only actually met once, when Mags and I flew to Belfast for a weekend, where TJ and Meg showed us the town. Naturally, we recorded a show – which you can find here.