Going Solo 14. Loggedoff Ltd.

Loggedoff Ltd was born in 2017. My wife, Margaret, observed that “Stuart Lennon, Writer” was messing up the house, eating too much, drinking too much and not exercising enough. James and I had examined hundreds of businesses for sale, but not found one that enthused us both. I started to canvas clients for Lime, and then stumbled across another opportunity.

Pocketnotebooks.co.uk was a website that sold Field Notes and a few other brands of pocket notebook. It was a side project of two guys up in Newcastle. It was clear from their blog that the site was at a crossroads. One thing led to another, and I gave the guys some cash for the name and the stock, and became an internet retailer.


I ignored almost all of the advice that I have given you in this series. I spent too much, too quickly and have spent the last 12 months focused on slimming the cost-base of the business, putting it into a position to become cash generative. The site is now branded as Nero’s Notes, named after our beloved miniature schnauzer, whom we lost last year.

The business remains based in the UK, even though I am now in Cyprus. Clare runs the physical side of the business from a small office in Amesbury, and I fulfil the virtual tasks from my home office beneath the house here.

I’m still too close to the fridge, and there’s a temptation to forego exercise entirely – but that is all about self-discipline. Margaret has observed that my waistline is growing again. This has led me to consider how I look at my various projects.


I’m lucky in that I have Lime, SL.com and Nero’s Notes. I am my own boss, and can sneak off to play golf whenever I want. However, I have allowed lines to blur. If there is something organised – then I’m doing that, at any other time, I’m working. If I am not working, then I am feeling guilty about not working. So I exercise less, eat more (comfort-eating) and drink more (escapism).

It is only by writing the paragraph above that I have come to understand the paragraph above. I have had an epiphany. Once I have finished this post, I am going to think about and establish some boundaries for Loggedoff Ltd, for Lime and for this blog. Me being me, I’ll work this out on paper, in my bullet journal.


The lesson here is that we must keep an eye on ourselves. It’s too easy to fall into a trap of doing more and more, without focusing on doing the right things.

Next week 1857.

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Working Tools 19. – The Pocket Notebook

The Pocket Notebook

The original personal data assistant.

I use a combination of digital and analogue tools, which is not a policy decision, rather it depends which tool is right for the job. I wrote about my range of notebooks back in January. The primary function of the pocket notebook for me is data capture, and for that, I consider it unbeatable. I’m very seldom without a notebook and pen.

I’m aware that I could take a note on my phone, but I rarely do.

Why not?

  1. Process versus outcome. Field Notes have a tag line: “I’m not writing it down to remember it later, I’m writing it down to remember it now.” It’s the act of making the note that is important for me. It cements that otherwise fleeting thought. Often, I don’t need to refer back to my notebook, I automatically recall what I wrote. This is less true of things I have typed.
  2. Efficiency. I hand write much faster than I can type on a phone. I could dictate I suppose, but people think I’m weird enough without me wandering around mumbling into my phone all the time.
  3. Presence. I do not buy into the idea that screens are destroying the world, but I absolutely know that a smart phone can undermine and divert human attention. In the pocket is better than on the table, I find.
  4. Musing. Doodling. I draw very poorly, but from time to time, I get something from making marks on paper. It soothes me. (Told you I was weird.)
  5. Availability. My notebook is always on, and never loses power. Should my pen or pencil disappear or fail, it’s usually quite easy to replace. A phone, less so.
  6. Archive. I’m old enough to have learned that digital data is transient and impermanent. How many people had their lives backed up and preserved on floppy disks, video cassettes, and CDs? How many dissertations survive only in digital formats that can no longer be easily read? Sure, we can migrate data to newer formats every few years, but who does? I could lose my notebooks, or they could be destroyed, but a disaster apart, they will be just as legible in twenty years as they are now.
  7. Hashtag. Pick your favourite. #amwriting, #hipster, #analog. It was pocket notebooks that got me back into stationery – so much in fact, that I bought a notebook business. There are some really cool notebooks out there. (Most of them @NerosNotes)


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Pocket Notebooks


Sorry I’m late.

I promised to update you yesterday.

I am now the proud owner of Pocket Notebooks

I completed the transaction yesterday and spent the day doing all of the things that you have to do on day one of a new business. I believe that I managed to get through the entire day without breaking anything.

The website was setup by two cracking guys from the North East. They have another business, and as it took off, by their own admission, Pocket Notebooks suffered a little.

The site sells Notebooks. No, not powerful, miniaturised computers, but paper notebooks. I never go anywhere without a notebook, and I don’t always have a briefcase with me. So, I’m a big user of pocket-sized ones.

There is a renaissance of pen and paper. It is not a rejection of technology, but rather a recognition that for some things, technology is brilliant, but that for others, the analogue way still works best.

So, my new company, Loggedoff Ltd, will be offering a place to come and buy some old fashioned technology; Pocket Notebooks. You can even subscribe for a regular delivery of a curated collection of notebooks.

It will take me a few weeks to get everything stocked up and firing, but as I write I have two new lines in transit and some old favourites on their way down from the North East.

P.S. Forget the App, there’s a Pocket Notebook for that…