The Mac Pro

The Mac Pro is on its way.

For years, hardcore Mac aficionados have been railing, whining and whingeing about the lack of a successor to the Mac Pro, less than affectionately known as the “Trash can.” Why had Apple abandoned the top end of the market? When had mediocrity become the target segment?

No! Not good enough. Not modular enough, not high-end enough.

The Kit

Somebody, deep in the Apple-core, rolled up their sleeves and swore fluently and silently, flint in their eyes.

The Mac Pro was previewed at the worldwide developers conference (WWDC) last week.

Boom.

I understand little of these things, but by all accounts, this thing is a monster. Massive processing power. The ability to ramp up the specifications to levels never hitherto considered.

There were gasps and rapturous applause.

Cost

The machine will start at $5,000. Should you want a matching screen, you can have one of those for $5,000 too.

So, everybody’s happy now.

Ah. No.

Not exactly.

It appears that the quoted prices are a mite misleading. The base machine has a 256 GB SSD, which is way too small for most purposes. Apple are renowned for high prices on SSD upgrades. The monitor price is a starter too. Should you wish to have the monitor on a stand, then you need to pay another $1,000. Or, you could plump for a bracket to attach to a monitor arm, yours for $200. I suppose you could lean it against the wall.

I was just listening to two avid apple watchers agree that they expect to be able to configure a single workstation up to $50,000.

Outrage

Twitter is alight. How dare Apple produce a machine so good, so modular, so high-end that it’s so unaffordable!

Apple of course is laughing all the way to the bank. I have no idea how many units will be sold to people that make full use of their capability. I would be willing to bet that the vast majority of sales will be to people who have generated elaborate justifications for why they need the machine. (Look out for key phrases “Spare capacity”, “future-proofing” and the like.) I write as one who has a strong line in elaborate justifications.

Additionally, the iMac Pro has gone from “top end” to “sensible option for pros.” Folk that were hanging on for the Mac Pro will either buy one, or pull the trigger on buying the iMac Pro.

Clever people at Apple. I believe that one day, they’ll be the biggest company in…Oh. Wait.

Other announcements

There were lots of positive announcements on the future of software in the Apple world – and plenty of encouraging words around my favoured device the iPad.

As previously posited, I see no reason currently to upgrade my hardware. Apple is relaxed with that, and has adjusted its pricing accordingly. People are upgrading less frequently, but when they do, oh boy, brace yourself.

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